Brand Guidelines for Partners

The Cribl Brand extends across corporate logos to our ever-growing umbrella of products and tools meant to help users in managing their observability pipelines. Below is a directory of approved assets that can be used by partners and end users alike, provided you agree to adhere to the Cribl Corporate Usage Policy.

CORPORATE BRAND
Cribl Corporate Lockup

The Cribl Corporate Lockup consists of the Cribl logotype adjacent to the triangular flow mark; it reflects the values of the company by use of monotype font (as homage to the developer-friendly roots of the company), as well as by evoking a sense of motion and flow in the mark. This is representative of the notion that all data can flow through the platform, regardless of source and destination.

The triangular flow mark indicates volume reduction to refine observability data, and the negative space within represents the ability to route that data from any source to many destinations.

The sharp visual contrast between Cribl Teal and Jet Black simultaneously gives the sense of calmness and clarity (teal), and strength and stability (black).

 

Full-Color Lockup
Full-Color (with White Alternate) Lockup
COLOR PREFERENCES

Whenever possible, please use the full-color or full-color-white-alternate lockups (above); it goes without saying that the full-color lockup is best suited for lighter backgrounds, whereas the full-color-white-alternate lockup is reserved for darker.

On occasion, the need for monotone applications of the lockup will be required; in these specific instances, the white or black knockout variations may be utililized.

Black Knockout Lockup
White Knockout Lockup
COLOR AT CRIBL

Color is an essential component of the Cribl corporate brand; These colors can be used in a wide range of visuals including text, backgrounds, color fields, buttons, and graphics.

Due to low contrast ratios on white backgrounds, Cribl Teal should be used primarily for Brand Applications (e.g., logo marks) and background/accent colors, and not copy.
One exception here is large-point type on Black backgrounds; in this application, there’s enough contrast to be readable (and pass ADA testing requirements).

As the name implies, hyperlinks on all light backgrounds should be Link Blue; the heightened contrast allows for these links to be easily readable, while also being color-distinguishable from body copy. On black backgrounds, Cribl Accent Orange is preferable for highlighting links in inline text for its readability; Link Blue can still be used as the background of buttons, however.

TYPOGRAPHY

The primary typeface at Cribl is Open Sans. Being an open-source font, it is readily accessible, has an exceptional array of weights, and is quite readable in all manner of display sizes; it should be used for the vast majority of digital and print assets.

The logo typeface is a modified variant of Fira Code; it pays homage to the roots of the company, being a monospaced font akin to what is typically found in code. Fira Code is not as accessible nor as readable at all display sizes, however, so it is to be used relatively sparingly as a stylistic accent.

BRAND STEWARDSHIP

Our logo is the cornerstone to the visual brand identity system and should not be altered or violated in any way.

We work hard to ensure that our brand is represented in a consistent manner across all facets of our company messaging, whether forward facing or internal; please use caution and be a good steward of our logo.

DO NOT STRETCH OR SKEW
DO NOT ALTER OPACITY
DO NOT USE DROP SHADOWS
DO NOT ALTER LOGOTYPE FONT
DO NOT ALTER LOGO COLORS
DO NOT REARRANGE ELEMENTS
DO NOT OMIT ‘FLOW’ MARK
DO NOT ROTATE MARK
DO NOT USE DEPRECATED LOGOS
PARTNER CO-BRANDING

Cribl’s Partners are personally important to us, and essential to our business strategy.

In order to maintain consistent branding across these partnerships, please refrain from using our brand marks alongside partner brand marks unless usage has been approved by our creative team.

Good stewardship of our partnerships is also essential to our continued success; whenever possible, please also include our partners in your approval process before launching co-branded content or collateral.

Conversely, any partner-led initiatives should also be approved internally by Cribl staff for content and brand consistency, alike.

 

Partner Co-Branding Placement

Currently, where we publish collateral with our partners, we allow our partners precedence in logo placement.

As best as possible, equal visual weight should be placed on both logos, that one does not stand out more than the other. Whenever possible, the baselines of each logotype should be vertically aligned. The space between the pipe and each lockup (excluding trademark symbols) should be approximately the same as the height of the logos.

CO-BRANDING EXAMPLES

Co-Branding Color Alternates

Although preference is placed on full-color versions of both lockups, on occasion the use of white knockouts will be required for purposes of visibility (e.g., against dark backgrounds). Please consult with your partner to ensure that this color inversion doesn’t violate their brand standards before publishing.

COLOR ALTERNATE EXAMPLES

Questions about the Cribl Brand and our Partnerships?

If you have additional questions regarding the consistent use of the Cribl brand with your branding, please contact The Brand and Design Team at Cribl. We’re here to help!

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