Observability vendor Cribl to overhaul channel program and enhance channel value in 2022

Last August, San Francisco-based observability pipeline provider Cribl brought Okta and Juniper veteran Zachary Kilpatrick on board as their first Vice President of Global Channels. While Cribl already has a partner-first Go-to-Market model, Kilpatrick has been tasked with building up the channel business further and overhauling the company’s existing channel program to make it both more nimble and more effective.

Kilpatrick’s new position was created, and he himself brought to Cribl, for a very specific purpose.

“In a word – scale,” he said. “This will deliver incremental value to the company. I was also tasked with building out the partner program.”

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