The healthcare industry experienced major, sudden market shifts due to the COVID-19 pandemic, including, but not limited to, unprecedented financial pressure on hospitals and healthcare systems and an unanticipated surge in the offering of clinical services through virtual means. At the same time, data volumes are growing year over year in nearly every industry, and healthcare is no exception. These economic hardships – combined with this surge in telehealth and the amount of data that comes with it – present key challenges for healthcare product leaders. To combat these challenges, healthcare providers are shifting their spending priorities to new, cost-effective technologies, with a focus on improving security, promoting interoperability, and bettering external-facing services.
Given the increased investment in technologies to navigate the new normal, healthcare organizations will not only need a way to manage the continuing growth rate of data, but they will also require analytics to better understand the behavior of those applications and data. Concurrently, they will need tools to better combat cybercrime and streamline security breach investigations.