In a tech landscape where sales floors can still look a little too much like a “before” photo, the women on Cribl’s sales team are busy flipping the script—not waiting for permission. This spotlight on six women in frontline sales roles *happens* to fall in Women’s History Month, but let’s be clear: their impact isn’t limited to one month on the calendar. They’re building pipeline, challenging assumptions, and proving—daily—that great sales talent doesn’t come with a default setting. At Cribl, we’re here to amplify their stories, not because they’re women in sales, but because they’re exceptional sellers who happen to be women.
Eliza Murray — Sales Development Rep
What’s your role at Cribl, and what does your day-to-day look like in sales?
As a Sales Development Representative at Cribl, I focus on building meaningful connections with everyone I speak to while helping them see how Cribl’s AI platform for telemetry empowers teams with choice, control, and flexibility over their data. On a typical day, I’m doing outbound outreach through different channels, collaborating with the SDR team on the sales floor, and partnering with my account managers to keep business moving forward.
How did you break into tech/sales, and what kept you here?
I joined Cribl straight out of college, driven by a desire to contribute to a fast growing organization that solves real problems. Every day brings opportunities to learn from my colleagues and take on new challenges, keeping me constantly engaged. It’s been so rewarding to see how our collaboration directly benefits our customers. Every win we celebrate as a team translates into real solutions for the teams we work with.
What do you love most about the sales team and how you all work together?
This sales team is special; we are each other’s biggest champions. We celebrate wins, support one another through setbacks, and consistently lean in to help each other grow. The team’s energy is contagious, with a genuine sense of pride in one another’s achievements and real joy in working together every day.
Anna Jackson — Commercial Sales Rep
What’s your role at Cribl, and what does your day-to-day look like in sales?
I was recently promoted from SDR to be a Commercial Sales Representative! I’m so excited to be helping build out a new motion on the team by targeting a newer segment, and continue helping our existing customers expand their Cribl use cases while on their growth journeys.
What impact are you trying to make here – on customers, the sales org, or other women in sales?
I actually spoke about this 2 years ago with my leadership, but the idea of being the first woman promoted to a closing role from the SDR org was a dream come true. I hope that I can be a mentor/guide to girls on the team throughout my future here, and make the entire SDR team proud!
How did you break into tech/sales, and what kept you here?
My Mom is such an inspiration to me. She got into software engineering, which is heavily male dominated, as a single mom was starting from scratch and overcoming significant financial hurdles. She worked her way up to Director-level roles, and has been one at multiple startups now.
She told me I had the personality to succeed in sales while I was in college, and she encouraged me to join the industry to help drive that same kind of change. I trusted her instincts, and so far I’d say she’s right!
I stay because these are all some of the smartest people I know, and learning from people all around the country/world every day is just so invaluable to me personally — I never want to give that up.
Haley Taylor — Enterprise Regional Sales Manager
What’s your role at Cribl, and what does your day-to-day look like in sales?
I’m a Regional Sales Manager focused on enterprise accounts in the Northeast, helping customers get more value from their IT and security data
Why did you join Cribl? What made you say “yes” to this team and product?
As a sales rep, it’s really important to me to work for a company and represent a product I genuinely believe in — that’s a big reason why I chose Cribl. The product solves a complex but very common challenge for customers by helping them take control of their data in a flexible and efficient way.
The culture is competitive, fast-paced, and super team-oriented. As a former athlete, I’m naturally drawn to environments where people are constantly pushing each other to get better while still supporting one another to win. I’ve felt that here since day one.
What do you love most about the sales team and how you all work together?
There’s a lot to love about the sales team at Cribl, but what stands out the most is how supportive and collaborative everyone is. It’s clear that people here care not just about their own success, but about the success of those around them.
Maddie Martin — Enterprise Regional Sales Manager
What’s your role at Cribl, and what does your day-to-day look like in sales?
I’m a Regional Sales Manager for our Enterprise team in Chicago. My favorite part of sales is the balance between routine and discovery—I joke that I make friends for a living, and at Cribl, that’s actually true. My days are a mix of strategizing with my incredible internal team (who I couldn't live without) and connecting with customers and partners to solve real problems. It’s high-energy, collaborative, and never boring.
How did you break into tech/sales, and what kept you here?
I always knew I wanted to build a career in tech sales, largely thanks to my aunt—one of the most badass women I know. Having her in my life as a role model and mentor didn’t just help me break into the industry directly out of college; it gave me the blueprint for success.
What keeps me here? The constant evolution. This industry is an endless classroom where the more I learn, the more I realize how much there is to explore. I’m fortunate to have found a path that’s as exciting today as it was on day one.
What feels different about Cribl compared with other companies you’ve been at?
What sets Cribl apart is the perfect balance between execution and vision. Our leadership team values customer input so highly that it directly shapes our roadmap, yet we never stray from the mission we set 8 years ago: giving customers choice, flexibility, and control. We move incredibly fast, but we never lose sight of that 'why.' Plus, the culture is unmatched. Our value 'Irreverent, but serious' isn't just a slogan—it's how we bring fun to a serious market and why I love what I do every day.
Terri Coplin — Strategic Regional Sales Manager
What’s your role at Cribl, and what does your day-to-day look like in sales?
I am a Strategic Regional Sales Manager. I support some of the largest global brands in the world in achieving their goals. Each day I spend my time aligning with my accounts’ priorities, challenges, and personnel to ensure I fully understand their objectives and how our partnership can support their success.
I am also responsible for creating the same alignment internally, managing the overall strategy and approach for each customer across a broad group of amazing cross-functional team members who are deeply committed to our customer-first values.
Can you share a moment when you felt especially supported or heard here?
As a young professional, I was always putting off the idea of starting a family. I come from a humble background and was deeply focused on building my career and creating a strong foundation. Complex sales and account management require discipline, showing up day after day to align with market changes and customer needs, all while managing energy against demanding internal timelines. I often wondered how people balanced family life with such a demanding profession.
When I became pregnant at Cribl, I was honestly afraid to tell my boss. What would he think? Would he secretly be annoyed? Would my career stall?
To my surprise, the response from everyone at Cribl completely blew me away. The support, encouragement, and genuine happiness people showed me was incredibly meaningful, from Cribl leadership to former colleagues, friends, partners, and clients. It filled me with joy to realize how human we all are.
That year I went on to achieve 135% of plan and had the honor of being invited to President’s Club. It was a powerful reminder that when you feel truly supported, you can bring your full self to work and do your best work, at any stage of life.
What is one habit or ritual that helps you consistently hit your number?
I follow what I call my Benjamin Franklin approach, and I attribute much of my success to the discipline of this process.
Each morning I wake up early and begin the day exercising, studying whatever topic interests me at the time, and writing down goals for the day, week, month, and quarter. Each January my husband and I also map out our goals for the year and review our long-term plans.
I track successes daily, including wins and gratitudes from the day before, and use a structured approach to transform failures into lessons I can apply in the future. I apply this framework to every area of my life: work, family, travel, finances, health, personal growth, and relationships.
This morning ritual helps me stay clear and grounded so I don’t get stuck in inertia. Sales requires flexibility and stamina in fast-paced, constantly evolving situations. I’ve always believed the bigger the challenge, the bigger the honor.
This process allows me to build my life with intention.
Nesrine Benzaid — Partner Business Manager
What’s your role at Cribl, and what does your day-to-day look like in sales?
I am in charge of building and growing relationships with strategic partners in the South EMEA region to drive joint success.
Day to day, I work closely with partners and internal sales teams to identify opportunities, enable partner teams, and support deals from pipeline creation through to close. It’s a mix of relationship management, strategy, and execution.
If you were mentoring a woman in sales, what are the top 3 things you’d tell her to look for in a company?
Look beyond the job title and examine whether the company truly sets its salespeople up for success.
Pay close attention to the leadership style of the sales manager and the overall culture. A supportive manager who coaches, advocates for their team, and values diverse perspectives can make a huge difference in both performance and career growth. Look for signs that women are respected, promoted, and heard.
Choose a company where you can see your next steps. Whether it’s moving into enterprise sales, leadership, or another strategic role, the organization should invest in development, mentorship, and internal mobility.
What is one Cribl value that resonates most with you and why?
#excel_together. This value resonates with me because success isn't just about individual functions; it’s about people collaborating across the entire organization—from development to marketing, sales etc. This strong, supportive team spirit, where people genuinely help each other and collectively celebrate achievements, is something I've truly experienced at Cribl.
Women in sales at Cribl
As you read through their journeys—the nonlinear paths, the big wins, the hard lessons—you’ll see a throughline: when you create space for different voices, the whole team sells smarter. Celebrating these six women this month is important; making sure we support and listen to them every other month of the year is non-negotiable. That’s why communities like our Women of Cribl ERG and the wonderfully named #non-dudes-of-cribl Slack channel exist: to make sure inclusion isn’t a campaign, it’s a habit. Here’s to these women in sales, and to everyone committed to building a tech industry where they’re not the exception—they’re the norm.
