How a global hospitality leader turned security telemetry into a strategic asset with Deloitte and Cribl

May 29, 2026

Highlights

  • Replaced a SIEM-centric architecture with an AWS­-based cybersecurity data lake powered by Cribl and Amazon Security Lake.

  • Onboarded more than 75 data sources into a unified, OCSF­-aligned telemetry platform.

  • Achieved up to 2ox faster searches in the data lake compared to the legacy SIEM.

  • Met a year-end NYDFS Tier 1 security data deadline with all critical telemetry centralized in an auditable repository.

  • Reduced SIEM and storage costs through tiered routing while increasing total data retention.

  • Enabled cross-domain analytics across security, IT operations, and Al/ML initiatives from a single data control plane.

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Pairing Deloitte's transformation and regulatory expertise with Cribl's vendor­ agnostic data engine gave the customer a flexible, future-ready telemetry architecture.

Executive overview

When a global hospitality leader faced escalating security information and event management (SIEM) costs, rising compliance pressure, and fragmented observability, the engineering team turned to Deloitte to architect a modern data strategy. As primary systems integrator, Deloitte partnered with Cribl to implement an Amazon Web Services (AWS)-based cybersecurity data lake that now anchors unified security and observability operations for the hospitality organization.

Deloitte positioned Cribl as the intelligent data control plane between diverse sources and analytics platforms, including their SIEM, Dynatrace, and Amazon Security Lake. Together, we deployed technology that helped the organization reshape how they manage and get value from telemetry.

The business challenge

The hospitality company had reached a breaking point with its SIEM. Telemetry volume had pushed the platform to its performance and cost limits, with annual spending threatening budgets yet still failing to ingest all required security data. The organization also faced a hard compliance deadline to ingest and retain all Tier 1 security data by year-end to meet New York State Department of Financial Services (NYDFS) and other regulatory requirements, but critical data was either locked in expensive SIEM storage or scattered across siloed systems.

Beyond security, the company also struggled with fragmented observability tools. Its SIEM, Dynatrace, and cloud-native services all operated in isolation without a unified data strategy. That created blind spots and prevented the organization from using telemetry for advanced analytics and artificial intelligence (Al), and machine learning (ML) initiatives.

The Deloitte-Cribl solution

Deloitte served as the primary integrator and strategic advisor, defining an enterprise data strategy that positioned Amazon Security Lake, powered by Cribl, as the authoritative source for security and compliance data. Working across cybersecurity, IT operations, compliance, and enterprise architecture teams, Deloitte designed a tiered routing strategy where hot data flows to the SIEM for real-time alerting while bulk telemetry routes to cost-effective storage in Amazon Security Lake.

Deloitte's engineering team on boarded more than 75 data sources and built Cribl pipelines to normalize data, convert it to the Open Cybersecurity Schema Framework (OCSF) for Amazon Security Lake, and implement Cribl Search. These pipelines enabled searches against the lake to run up to 20x faster than comparable queries in the SIEM.

Deloitte brought immense value to the deployment:

  • Built pipelines and stood up Cribl Packs to help schematize and route data

  • Brought expertise and led implementation strategy that brings everything together

  • Enabled hospitality leader to begin onboarding conversational search logs with Cribl

Deloitte also developed custom cyber workflows and laid the groundwork for advanced threat hunting and future cybersecurity Al/ML use cases.

Most importantly, Deloitte expanded the vision beyond security. By routing IT telemetry and application logs from Dynatrace and other observability tools through Cribl into Amazon Security Lake, the team enabled cross-domain analytics and reuse across security, operations, and Al/ML initiatives. This integration shows how the Deloitte-Crib! alliance delivers value beyond security and helps extend Cribl into broader observability environments.

How a global hospitality leader turned security telemetry into a strategic asset with Deloitte and Cribl - Product Overview

Results and business impact

The transformation delivered immediate, measurable results. Large-scale searches against the data lake ran up to 2Qx faster than the legacy SIEM, while tiered data routing significantly reduced costs and simultaneously increased total data retention. The organization also met its year-end regulatory deadline, with all Tier 1 security data centralized in a comprehensive, auditable repository.

Beyond performance and compliance gains, Cribl's SIEM-independent routing layer introduced long-term strategic flexibility. Now the team can direct data to best-of-breed tools as requirements change, without rebuilding their data pipelines. The unified platform supports security, fraud detection, compliance, insider threat, and risk management, with Al/ ML-driven analytics continuously refined to strengthen threat detection.

The data lake is now expanding into fraud analytics, customer experience insights, business intelligence, and operational optimization. Together, Deloitte and Cribl delivered a transformative outcome by combining strategic advisory, deep regulatory expertise, and hands-on technical implementation. The alliance drives sustained business value well beyond the initial deployment.

About Cribl

Cribl makes open observability a reality for today’s tech professionals. The Cribl product suite defies data gravity with radical levels of choice and control. Wherever the data comes from, wherever it needs to go, Cribl delivers the freedom and flexibility to make choices, not compromises. It’s enterprise software that doesn’t suck, enables tech professionals to do what they need to do, and gives them the ability to say “Yes.” With Cribl, companies have the power to control their data, get more out of existing investments, and shape the observability future. Founded in 2017, Cribl is a remote-first company with an office in San Francisco, CA. For more information, visit cribl.io or our LinkedIn, Twitter, or Slack community.

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