New to observability? Find out everything you need to know.
Cribl Stream is a vendor-agnostic observability pipeline that gives you the flexibility to collect, reduce, enrich, normalize, and route data from any source to any destination within your existing data infrastructure.
Learn More >Cribl Edge provides an intelligent, highly scalable edge-based data collection system for logs, metrics, and application data.
Learn More >Cribl Search turns the traditional search process on its head, allowing users to search data in place without having to collect/store first.
Learn More >The Cribl.Cloud platform gets you up and running fast without the hassle of running infrastructure.
Learn More >Cribl.Cloud Solution Brief
The fastest and easiest way to realize the value of an observability ecosystem.
Read Solution Brief >AppScope gives operators the visibility they need into application behavior, metrics and events with no configuration and no agent required.
Learn More >Explore Cribl’s Solutions by Integrations:
Explore Cribl’s Solutions by Industry:
Get this Gartner® report and learn why telemetry pipeline solutions represent a robust and largely untapped source of business insight beyond event and incident response.
Download Report >Observability Pipelines: Optimize Your Cloud with Exabeam and Cribl
It’s not about collecting ALL the data; it’s about collecting the RIGHT data.
Watch On-Demand >Try Your Own Cribl Sandbox
Experience a full version of Cribl Stream and Cribl Edge in the cloud.
Launch Now >Get inspired by how our customers are innovating IT, security and observability. They inspire us daily!
Read Customer Stories >Sally Beauty Holdings
Sally Beauty Swaps LogStash and Syslog-ng with Cribl.Cloud for a Resilient Security and Observability Pipeline
Read Case Study >Experience a full version of Cribl Stream and Cribl Edge in the cloud.
Launch Now >Take Control of Your Observability Data with Cribl
Learn More >Cribl Corporate Overview
Cribl makes open observability a reality, giving you the freedom and flexibility to make choices instead of compromises.
Get the Guide >Stay up to date on all things Cribl and observability.
Visit the Newsroom >Cribl’s leadership team has built and launched category-defining products for some of the most innovative companies in the technology sector, and is supported by the world’s most elite investors.
Meet our Leaders >Join the Cribl herd! The smartest, funniest, most passionate goats you’ll ever meet.
Learn More >Want to learn more about Cribl from our sales experts? Send us your contact information and we’ll be in touch.
Talk to an Expert >Nick Heudecker leads market strategy and competitive intelligence at Cribl. Prior to join... Read Moreing Cribl, he spent over seven years as an industry analyst at Gartner, covering the data and analytics market. With over twenty years of experience, he has led engineering and product teams across multiple successful startups in the media and advertising industries. Read Less
Getting your organization to invest in a new tool requires telling a story that helps decision-makers understand its benefits. In a recent webinar, our experts discussed how to define an ROI for Cribl Stream. They also shared a sample proposal you can use to craft the story you’ll tell to leadership, and gave some tips and tricks for justifying the purchase of these key tools for your business.
Engineers and architects understand core technical problems better than anyone. But it’s hard to get funding for solutions if you can’t articulate how a new tool will benefit your organization.
Budget holders may not know exactly what you do or how difficult it is to manage your data tools, so you have to present things in terms they’ll understand. Here are some things to take into account when putting together a proposal.
Presenting solutions in terms of business outcomes is the best way to get access to the funding you need. Quantifying the dollars and cents in what you’re asking for will help bridge the gap between different departments. Not everyone you talk to will understand the technical advantage of your solution, but they will appreciate the money they can save or the risk they can avoid.
For example, if you’re talking to someone from compliance about audit risks, focus on the retention requirements that you still need to meet. You may lose your audience’s attention if you just focus on the tools you’re using and how you don’t have the right object storage.
Knowing the difference between cost savings and cost avoidance can make all the difference in getting a project approved. ROI discussions are typically focused on cost savings, but the real savings from a project often comes in the form of cost avoidance.
Speaking to cost avoidance can really demonstrate the value of a project and the impact it will have. Instead of sharing how much money your company will save by bringing on a new tool, point out the costs your organization will incur if it doesn’t put solutions in place for a specific problem.
It’s easy to consider budgets at a moment in time, but that approach doesn’t tell the whole story. Expenses for data management are increasing faster than people anticipate, and decision-makers have to ensure budgets will cover those costs.
Make projections for at least the next three years. Five years is even better, because when your costs grow at 25% each year, that doesn’t just mean 25% this year and 25% for the next year. Those costs are compounding — a 25% CAGR means doubling every three years, not every four, and that makes a big difference over time.
Not every enterprise values the same things, so it’s important to talk to your boss, procurement team, or accounting to understand what’s most important to them. Some are more focused on dollar savings and hardware licenses than savings on risk, compliance costs, or staffing. These are some of the values to consider in your proposal:
Everybody typically recognizes the license costs associated with systems of analysis. However, there tends to be a lot of miscommunication around the topic, so see if you can find out exactly what your license costs are. You’ll also want to know when your renewal is because that will be your leverage point.
All of your hardware — whether it’s your physical, VM, or cloud server — have significant costs. Storage costs also grow in proportion to the license costs for your system of analysis. Saving data for years is not an inexpensive proposition, so retention costs are often way higher than anyone anticipates.
We recently helped a customer who was maintaining their archive in a popular system of analysis cloud storage to get an 8x savings on their retention. Using Cribl Stream, they easily cloned their data to their own S3 storage and brought retention costs from $1.1M annually to around $125k.
It’s also important to consider what happens if your organization doesn’t meet those retention requirements. Will you fail an audit from a consumer financial bureau or lose out on an acquisition because you’re not retaining data? Will you lose the ability to bill Medicare or forfeit your PHI certification if you’re not properly retaining personal identifying information?
Make friends with your audit/risk or GRC team, look at your retention requirements and put a dollar amount next to each of them. Point out what you need to do so that you don’t miss out on contracts or lose the ability to acquire customers. We’re going to see even more regulations in the years to come, so risk avoidance should be top of mind.
Some other things that decision-makers may recognize as valuable are data and vendor independence, which lead to more options for a simplified architecture and a lower general risk for the enterprise.
When you put data into another tool, format, or cloud, that data no longer belongs to you. Reusing it will be a hassle and take up valuable engineering time. Delays like this are especially risky during security breaches, where every second counts.
Leaders increasingly want to be free of aggressive vendors, so being able to position yourself architecturally to replace a vendor or avoid dependency on any single one of them can be valuable.
Watch the full webinar to learn how to put all the pieces of this ROI puzzle together into a story that will grab the attention of budget holders and get you the funding you need.
Experience a full version of Cribl Stream and Cribl Edge in the cloud with pre-made sources and destinations.