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Cribl at AWS re:Invent 2022: Spoiler Recap!

December 12, 2022
Written by
Michelle Zhang's Image

Michelle Zhang is a Senior Partner Marketing Manager at Cribl, leading strategic alliance... Read Mores marketing with Cribl's top cloud and tech alliance partners and building solutions-focused joint go-to-market campaigns for enterprise-level customers. Prior to joining Cribl, Michelle was a Product Marketing Manager at Kyndryl and Industry Marketing Manager at IBM. Read Less

Categories: Events

What do you get when you throw 50,000 attendees together with Darth Vader and Obi-Wan Kenobi in Las Vegas? Lightsaber battles and demos from Cribl Jedis fighting for the liberation of customer data from vendor lock-in, of course! AWS re:Invent 2022 was a total hit this year and we had such a great time showcasing to AWS customers how easy it is to realize the full potential of the cloud by unlocking data first. The week was full of exciting new launches, talks, happy hours, and more! Check out some highlights from re:Invent 2022.

Liberate Data from “Darth Vendor Lock-In” with Cribl

Some companies lock your observability and security data in. We break it free. With unlocked data, you can send it to the most effective destinations including low-cost storage like S3 for long-term retention. With Cribl Stream, you can route data to the best tool for the job by translating and formatting data into any tooling schema required. At our Star Wars-themed re:Invent booth, the crowd joined Obi-Wan Kenobi in a Cribl Rebellion against “Darth Vendor Lock-In,” showing AWS customers how they can leverage Cribl to free their data from proprietary formats. Our Cribl Jedi experts gave out Cribl lightsabers and demos of our new product, Cribl Search, which gives customers the ability to efficiently query data at rest, at the edge, and in S3. Didn’t get one? It’s not too late! Read on for more exciting updates!

Cribl Booth AWS

Cribl Launches Integration with Amazon Security Lake

AWS released an exciting new service at re:Invent: Amazon Security Lake, which allows customers to build a security data lake from integrated cloud and on-premises data sources as well as from their private applications using the Open Cybersecurity Schema Framework (OCSF)… and we’re a launch partner! With Cribl’s support of OCSF and integration with Amazon Security Lake, enterprises can quickly and cost-effectively analyze security-relevant telemetry and log data across multiple tools, technologies, and vendors. Learn more about Cribl’s integration with Amazon Security Lake, which gives customers the power to choose data from any source and convert it into OCSF format, without having to reformat the data on their own.

AWS Keynote

Cribl featured as an Amazon Security Lake launch partner at AWS CEO Adam Selipsky’s keynote at re:Invent 2022.

Cribl achieves AWS Security Software Competency

In recognition for delivering security-focused solutions for specific workloads and with demonstrated success in helping enterprises adopt, develop, and deploy complex security projects on AWS, Cribl achieved its AWS Security Competency last week. With Cribl’s solutions, customers can get the security data they want, in the formats they need, and send it wherever they want it to go – ultimately enabling enterprises to take back control of their data. This marks Cribl’s second AWS Competency as it also holds the AWS Data and Analytics Competency.

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Cribl Launches Integration with Account Factory Customization and Featured as a Partner Success Story

Cribl simplifies data routing for the newly announced Account Customization functionality within AWS Control Tower. Customers can now use AWS Control Tower to define account blueprints that scale their multi-account provisioning without starting from scratch with every AWS account. Stream’s routing and shaping capabilities in its purpose-built observability pipeline allow customers to route data from any source to AWS Control Tower, then easily transit it to any destination, whether it be to an S3 bucket for long term retention, or any log analytics platform. Learn how to use Cribl Stream on AWS Control Tower.

As part of this launch, Cribl Stream has been packaged into an AWS Partner Solution. This AWS Quick Start acts as an automated reference deployment for key workloads on the AWS Cloud. This led to Cribl’s feature as an AWS partner success story, for its collaboration with the AWS Integration and Automation team to give customers dealing with complex environments the ability to deploy Cribl Stream within minutes.

AWS Re:invent Cribl

Cribl featured as an Account Factory Customization for AWS Control Tower launch partner at re:Invent session “Building ready-to-use customer experiences with partner solutions.”

AWS Re:invent Cribl Partner Success Stories

Cribl featured as a partner success story for its collaboration with AWS to give customers the ability to deploy Cribl Stream within minutes on AWS.

Cribl.Cloud on AWS Marketplace

We announced our continued collaboration with AWS to help you take back control over your data by making Cribl.Cloud available on AWS Marketplace, giving you access to our unified cloud suite within a consolidated purchase environment. Get control over your observability data without the hassle of running infrastructure and speed up time to innovation with the simplicity of purchasing on AWS Marketplace. With the availability of Cribl.Cloud on AWS Marketplace, we’re helping your organization increase operational efficiencies and optimize log volumes, so you can focus more on innovation.

To get started, contact awsmp@cribl.io or your Cribl sales rep. You can also Try Cribl.Cloud for free — with the ability to process up to 1 terabyte of data per day on the Cribl suite of products in the Cloud.

And More…

We were not only in launch mode, but we also had tons of great activity taking place throughout the week with our amazing customers, partners, and more. A huge shoutout to:

  • Our customers and partners who attended our Cribl Rocks the RockHouse happy hour
  • SentinelOne for co-sponsoring a happy hour at Villa Azur
  • CrowdStrike for having our Director of Technical Alliances Kam Amir present at their booth on our partnership on increasing data visibility to make better security decisions,
  • And Panther, Tines, and Snowflake for throwing on an Exotic Car Racing Experience event at the SpeedVegas track with us to show customers how to build a modern security stack

Cribl Happy HourA jam-packed happy hour at the Rockhouse in the Venetian with our customers and partners.

Cribl CrowdStrikeDirector of Technical Alliances Kam Amir shares customer success stories on eliminating vendor lock-in at our partner, CrowdStrike’s booth at re:Invent.

Cribl CarsOur Exotic Car Racing Experience event at the SpeedVegas track with Panther, Tines, and Snowflake

Lastly, we’re incredibly proud of the Cribl team for throwing on such a great show, and to AWS for their tight partnership with us to help our customers liberate their data.

Same time and place next year? Great – we’ll see you there!

Are you feeling the FOMO?

If you weren’t able to make it to re:Invent or stop by our booth, it’s not too late! Get a Cribl lightsaber by requesting a demo with us AND tell us you’re interested in the lightsaber in the message field. Keep up with the latest on Cribl’s partnership with AWS here.

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