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Cribl Bolsters Partner Program to Scale Specializations and Deliver More Value to its Partner Ecosystem

Written by Zac Kilpatrick

April 11, 2023

Ange Salerno's Image
Written by Ange Salerno

April 11, 2023

At Cribl, our focus has always been on delivering a partner program that provides the foundation by which our partners can achieve an even clearer path to revenue while providing unprecedented customer value. To further strengthen our commitment, we have expanded our partner program by adding an MSSP and Professional Services Specialization, deal and revenue protection, and marketing tools & resources. Additionally, we’re launching a new partner portal that delivers self-service access to tools, enablement, and other selling resources needed to build their Cribl practice. These enhancements will enable us to provide even more support to our partners, driving successful solution selling and mutual success.

Cribl is Partners-First Because It’s Customers-First

As a partner-first organization, we at Cribl believe that partners are an inherent part of delivering customer freedom and flexibility to make choices, not compromises. By working together, we help customers in their pursuit of choice and control — enabling tech professionals to do what they need to do: control their data, get more out of existing investments, and shape the observability future.

These program enhancements establish clear and consistent program requirements, benefits, processes, and policies. Our focus on program innovation further demonstrates our continued commitment to deliver customer freedom and flexibility in the observability space, together.

The Cribl Partner Program is not only centered on generating revenue together but also on measuring partner engagement in our tools, enabling partners through certifications, and creating pathways for partners to advance within the program.

So Why Should Partners Care About The Cribl Partner Program? Here Are Four Reasons:

  1. Accelerate revenue growth: When you partner with Cribl, you’re not just accelerating your revenue growth. You’re also accelerating your customers’ ability to extract maximum value from their most important asset—their data. Cribl’s solutions enable customers to control their data flow, derive insights from it, and use it to make better business decisions.
  2. Help all your existing customers: We aren’t asking you to sell our products INSTEAD of another vendor line. We understand that our customers have existing observability tools and data infrastructures that they rely on. By unlocking the value of their existing observability data, we provide an immediate level up for all their current tools, making them more efficient and effective than ever before.
  3. Differentiate your practice: The observability space is becoming increasingly crowded. By partnering with Cribl, you can differentiate your practice and stand out from the competition. Our solutions are unique and innovative, and we’re constantly pushing the boundaries of what’s possible in observability.
  4. Grow a profitable observability business: Our Partner Program is designed to help partners better serve their customers, differentiate their practice, and grow a profitable observability business with Cribl. Whether you resell solutions, deliver services, or integrate technology, our program ensures that you can maximize your revenue potential and achieve your business objectives.

Partnering with Cribl also comes with many benefits including deal and revenue protection, differentiation via MSSP and Services Specializations,access to training, accreditation, certification, joint marketing opportunities, and access to a world-class field organization that will support go-to-market efforts.. By joining the Cribl Partner Program, you become a part of a vibrant ecosystem of like-minded organizations that are committed to delivering customer freedom and flexibility in the rapidly expanding observability market.

TL;DR on the Cribl Partner Program Enhancements

Our goal is to expand the market together and create a mutually beneficial partnership by taking feedback and suggestions from our partners on what more they would like to see from Cribl. We believe this will allow us to provide even more value to our partners and customers. If you’re interested in learning more about our Partner Program and how you can become a partner, please visit our Partner Portal page or contact us today. We’re also hosting a webinar on April 13th (and a replay on April 19th) to dive deeper into the relaunched program.

Questions about our technology? We’d love to chat with you.