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Director, Marketing Operations & Technology

at Cribl USA - Remote

Cribl does differently. 

What does that mean? It means we are a serious company that doesn’t take itself too seriously; and we’re looking for people who love to get stuff done, and laugh a bit along the way. We’re growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are. 

As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity.

Why You'll Love This Role

Reporting to the Head of Global Marketing Operations, the Director of Marketing Operations & Technology will be responsible for the planning, development and implementation of business processes, strategic initiatives, infrastructure, and technology required to deliver on marketing plans and goals. This growth mindset, operations leader will work across marketing and extended GTM organizations to support strategic business needs while enhancing the effectiveness and efficiency of our end-to-end lead generation engine.

What You'll Do

  • Collaborate across marketing, sales and enterprise applications teams to ensure that we’re taking advantage of all that our tech stack has to offer to help drive efficiency at every level of the funnel.
  • Lead the vision for our marketing technology roadmap - audit and evaluate our marketing technology stack, including automation capabilities, lead processing, measurement and reporting - ensuring we are making the most of our technology investments and measuring marketing effectiveness.
  • Drive efficiency across the marketing operations team, managing team capacity, ruthless prioritization of work based on business need and ROI. Partner with enterprise applications to drive execution of business needs in core systems such as SFDC, RingLead, Outreach and more.
  • Build and develop a high-performing marketing operations team and build a world-class marketing operations center of excellence - across people, processes and technology. Mentor team members focused on marketing technologies, lead workflow, customer data platforms, and campaign management.

 

If You Got It, We Want It...

Marketing Ops & Techstack Vision & Strategy

  • Develop techstack vision for new and existing marketing systems and analytic programs that drive growth for digital, direct and partner motions, including performance and investment against industry best practices, and develop a roadmap for improvements.
  • Support our marketing systems architecture and strategy, ensuring that actionable insights pass seamlessly between marketing, sales and product systems.
  • Work cross-functionally, collaborating & serving as a strategic partner to key stakeholders in marketing, sales, business systems & finance to understand challenges and opportunities that impact the sales & marketing funnel and pipeline. 

Team Leadership & Mentoring

  • Work with the GTM teams, assessing opportunities and risks, to help realize their tactical and strategic objectives.
  • Create & deliver presentations across all levels from IC to executive, contribute to weekly pipeline discussions, marketing leaders and other execs as needed.

People Management

  • High capability for developing strong talent
  • Culture maven/builder
  • Is able to demonstrate high capability with leading small and large teams

Performance, Modeling, Metrics & Measurement

  • Partner with marketing analytics team members and central data & analytics team to ensure data efficacy and proper systems architecture.
  • Work with internal marketing program owners on the end-to-end demand funnel and pipeline reporting to drive key decision making.

Operational Planning and Process

  • Ensure that “no lead is left behind” to manage and optimize lead management, routing, and handoffs to BDRs and AEs.
  • Drive data management to increase data integrity and market reach across geographies; develop marketing database strategy and data requests (e.g. segmentation, list creation).

Campaign & Digital Platform Operations

  • Identify opportunities to transform marketing automation and AI to improve effectiveness, including data optimization, nurture flows, and lead scoring.
  • Deep understanding of the marketing technology landscape, including MarTech, AdTech, and WebTech. 
  • Manage Website platform and infrastructure, including web development agency
  • Partner with legal to develop and own our marketing data privacy practices and promote proper use of marketing data across the GTM team.

 

As An Active Member Of Our Team, You Will Have...

  • Bachelor's degree in Marketing, Business, or a related field required; MBA or other advanced degree preferred. 
  • 5+ years of experience leading a team of MOPs professionals
  • 8-10 years hands on experience implementing marketing applications in high technology or subscription software organizations, managing MarTech architecture at scale; passion for MarTech, AdTech, and Data Management
  • Experience managing experienced marketing technology resources 
  • Experience with martech implementations for global companies and high growth start ups 
  • Experience with Marketing, Go-To-Market, and Campaign to Lead business processes, including lead data management, segmentation, campaign orchestration, and lead management
  • Experience implementing large scale marketing systems with a product management mindset in an agile scrum based model
  • Strong problem-solving and analytical skills
  • Excellent communication and collaboration skills
  • Experience with marketing applications & processes: 
    • Advanced experience with CRM systems (i.e. Salesforce Sales Cloud) marketing automation platforms (i.e. Marketo), Workflow and process, web platforms (WordPress, Chat), Google Suite, ABM platforms (i.e. 6Sense), content platforms (i.e. Pathfactory, Seismic & Adobe DAM), and performance analytics (Bizible). Intermediate experience with Looker or Tableau or other reporting/data visualization solutions.
    • Experience in UTM tagging to track the effectiveness of marketing campaigns
    • Experience in personalizing customer journeys using automation tools for campaign management & content ops
    • Experience in segmentation, lead routing (RingLead)
    • Understanding of responsive web design, accessibility, and SEO best practices

 

Salary Range ($165,000 - $200,000)

The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate’s job-related knowledge, skills, and experience.  In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary

#LI-JB1

 

Bring Your Whole Self
Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We’re building a culture where differences are valued and welcomed, and we work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

Interested in joining the Cribl herd? Learn more about the smartest, funniest, most passionate goats you’ll ever meet at cribl.io/about-us

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